Branding, Product Design and UI
Recently Toronto became home to a new employment solutions start-up, Wirkn. With their home office in Montreal and their product team building their product in Toronto, Breanna Rawn came to work as their in-house graphic and product designer. Together with Red Flag Deals founder Derek Szeto, Breanna and the team launched a re-vamped UI experience for iPhone and Android. The app brought resume building and job application to a new level for job seekers by offering them a one click apply process and the ability to build their resume into their profile. Users were also encouraged to use Wirkn 's profile video feature, which allowed the applicant to record a 30s video introduction which employers could use to quickly get to know each applicant and find the best fit with ease.
Breanna created new user interfaces and implemented home page features such as easy to access job categories, a featured jobs carousel as well as an in-house stock photo library which employers were given access to in order to create beautiful, easy to read cover photos. Applicants were able to navigate through location based search and apply to the most recent postings all with one click.
As the app evolved, Breanna and the team made it even easier for applicants to access jobs by integrating Wirkn’s desktop experience. Users could then create their profile, record their video search and apply for jobs online.
While re-vamping the existing application Breanna built up the Wirkn brand and breathed new life into an existing brand strategy. She created custom icons for all job categories and extended them into patterns, backgrounds and design assets.
Working with the marketing team, Breanna built print and digital editorial content for both manager and applicants, advertising the benefits of both sides of the job search. It was important to tap into the needs of both the employer — giving them easy access to qualified applicants, and sell job seekers an easy alternative to the traditional job hunt.
Highlighting Wirkn ’s one click apply solution Breanna created slick content that gained consumer trust and focused in on the new UI, all of which the marketing team was able to take on the road and showcase in both Canada and the US. Breanna was responsible for ad packages that appeared in The Staples Centre, Barclays Centre, Long Island University and Montreal Metropolis Mall as part of a strategy to access large applicant groups within the Wirkn demographic.
Marketing and promotional material created for eBay Canada. All material was created while adhering to eBay Canada's brand voice and style guide. Emails and banners were designed to show viewers new products with a trendy, upbeat and modern feel.
Burgatory is a brand system created for a new Toronto restaurant. Originally cooking on the road and catering events via their food truck, Burgatory came into it's own in a restaurant location in the west end.
The visual identity was created to reflect the themes of purgatory, directed at modern, gourmet burger eater and the savvy late night foodie crowd, alluding to the post-drinks snack search.
The branding playfully uses the symbolism and themes of the seven sins. Leveraging imagery from each "sin" to create an extensive logo identity with supporting illustration for each of the five burgers on the menu and pattern.
Created in collaboration with the skilled Molly Puddister.
Logo and additional graphics created for an independent Toronto dog walking business, She Said Walk. The branding system is effective in both black/white and color. The illustration accompanying the wordmark was created specifically with the likeness of the SSW business owner's dog, Ada in mind.
The colors in the logo are inspired by fresh green grass and bright blue sky.
All photos used are courtesy of Laura Catton, owner She Said Walk Instagram.
UI and UX design created for a mini game that lives inside of the Disney XD mobile app. The premise of the app is a digital soundboard geared to Disney's main demographic of boys 7 -13.
Users can press the sound buttons to play individual sounds in a library environment or filter the clips by show. One of the app's main interactions gives the user the ability to create a playlist of sounds then send them to friends in various forms. For example a user could send a playlist to a friend in "in-cognito" mode under an alias or activate "Shock Mode" and the list will play randomly over a specific period of time.
The interface is designed to mesh with the existing Disney XD branding, borrowing cut off shapes from the logo and bright colours used throughout their products. Assets from DIsney XD TV shows were used to design the show pages and individual buttons. The sounds were sampled from the upcoming episodes from the shows.
Setlist is a hypothetical music app, designed to make finding shows and buying tickets simple and fast. Once registered users can track artists, follow tour schedules, RSVP and view which shows their friends are attending as well as receive reminders about new dates, current RSVPs and upcoming shows in their area.
After logging in all of the user's important information is right on their landing page, they can see what is popular in their network as well as what their tracked artists are doing. Once on the event page the line up can be viewed and those artist pages can be accessed. The user can RSVP and be routed to a third party vendor for tickets as well as view the venue on a map and is shown which friends are already attending.
Uses can always drill down to the artist page by tapping the artist thumbnail. This gives them the artists specific tour schedule as well as access to their website and the ability to preview popular tracks via a native player.
Each user's experience is fully customizable in the settings menu and can connect multiple social networking accounts
As a member of the Visible Media re-brand design team I created a full icon library to accompany the new logo and website. Icons were created using the company's signature colors; orange, white and dark grey. Visible Media wanted to express the uniqueness of the studio as well as the individuality of its employees within the icons.
Documentary movie poster created for Cliff Cains' A Rock and a Hard Place. The movie documents the lives of the residents of Red Lake, a northern Canadian town that is built on top of one of the world's richest gold mines. Released 2015.
Personal flash illustration, created to push my own illustrative style. Personal projects meant for future promotional materials such as posters, stickers, shirts, and patches.
Run for the hills is a personal project. This custom illustration was created to test different variations of home silkscreen printing. This is a two color print created with Speedball screens and ink.
A collection of personal works.