Branding, Product Design and UI
Recently Toronto became home to a new employment solutions start-up, Wirkn. With their home office in Montreal and their product team building their product in Toronto, Breanna Rawn came to work as their in-house graphic and product designer. Together with Red Flag Deals founder Derek Szeto, Breanna and the team launched a re-vamped UI experience for iPhone and Android. The app brought resume building and job application to a new level for job seekers by offering them a one click apply process and the ability to build their resume into their profile. Users were also encouraged to use Wirkn 's profile video feature, which allowed the applicant to record a 30s video introduction which employers could use to quickly get to know each applicant and find the best fit with ease.
Breanna created new user interfaces and implemented home page features such as easy to access job categories, a featured jobs carousel as well as an in-house stock photo library which employers were given access to in order to create beautiful, easy to read cover photos. Applicants were able to navigate through location based search and apply to the most recent postings all with one click.
As the app evolved, Breanna and the team made it even easier for applicants to access jobs by integrating Wirkn’s desktop experience. Users could then create their profile, record their video search and apply for jobs online.
While re-vamping the existing application Breanna built up the Wirkn brand and breathed new life into an existing brand strategy. She created custom icons for all job categories and extended them into patterns, backgrounds and design assets.
Working with the marketing team, Breanna built print and digital editorial content for both manager and applicants, advertising the benefits of both sides of the job search. It was important to tap into the needs of both the employer — giving them easy access to qualified applicants, and sell job seekers an easy alternative to the traditional job hunt.
Highlighting Wirkn ’s one click apply solution Breanna created slick content that gained consumer trust and focused in on the new UI, all of which the marketing team was able to take on the road and showcase in both Canada and the US. Breanna was responsible for ad packages that appeared in The Staples Centre, Barclays Centre, Long Island University and Montreal Metropolis Mall as part of a strategy to access large applicant groups within the Wirkn demographic.