CAA Magazine is an automotive and travel magazine distributed to 1.3 million CAA members across Canada. It is a versioned book that is produced into four versions and sent to the Atlantic Provinces, North Eastern Ontario, South Central Ontario and Niagara. The content created for CAA Magazine is tailored to it's readers, keeping them up to date on changing auto, unique travel trends and member rewards.
Acura Precision Magazine is distributed to Acura dealerships in North America. The magazine's content is tailored to Acura general managers, Sales Associates as well as Service and Parts professionals. Copy created by Totem Content in-house Editorial Team.
CAA Celebrates Canada 150 was a promotional contest to boost CAA member engagement. Users could upload their photos and pin them to the map on the home page. The winning photo was used on the Winter 2017 cover with credit given to the member inside the book. To support the contest a blog, photo tip video and social posts were created.
Graphics and support material created with Adobe Illustrator, Photoshop and animated using Adobe After Effects.
In partnership with Manulife, CAA worked to promote benefits that CAA members could take advantage of by building an animated advertorial video to be played at CAA Store front locations.
Graphics created in Adobe Illustrator and animated using Adobe After Effects.
Marketing and promotional material created for eBay Canada. All material was created while adhering to eBay Canada's brand voice and style guide. Emails and banners were designed to show viewers new products with a trendy, upbeat and modern feel.
UI and UX design created for a mini game that lives inside of the Disney XD mobile app. The premise of the app is a digital soundboard geared to Disney's main demographic of boys 7 -13.
Users can press the sound buttons to play individual sounds in a library environment or filter the clips by show. One of the app's main interactions gives the user the ability to create a playlist of sounds then send them to friends in various forms. For example a user could send a playlist to a friend in "in-cognito" mode under an alias or activate "Shock Mode" and the list will play randomly over a specific period of time.
The interface is designed to mesh with the existing Disney XD branding, borrowing cut off shapes from the logo and bright colours used throughout their products. Assets from DIsney XD TV shows were used to design the show pages and individual buttons. The sounds were sampled from the upcoming episodes from the shows.
Berry Much in Love is a commissioned illustration to appear on a small batch of Great Lakes Brewery beer.
Branding, Product Design and UI
Recently Toronto became home to a new employment solutions start-up, Wirkn. With their home office in Montreal and their product team building their product in Toronto, Breanna Rawn came to work as their in-house graphic and product designer. Together with Red Flag Deals founder Derek Szeto, Breanna and the team launched a re-vamped UI experience for iPhone and Android. The app brought resume building and job application to a new level for job seekers by offering them a one click apply process and the ability to build their resume into their profile. Users were also encouraged to use Wirkn 's profile video feature, which allowed the applicant to record a 30s video introduction which employers could use to quickly get to know each applicant and find the best fit with ease.
Breanna created new user interfaces and implemented home page features such as easy to access job categories, a featured jobs carousel as well as an in-house stock photo library which employers were given access to in order to create beautiful, easy to read cover photos. Applicants were able to navigate through location based search and apply to the most recent postings all with one click.
As the app evolved, Breanna and the team made it even easier for applicants to access jobs by integrating Wirkn’s desktop experience. Users could then create their profile, record their video search and apply for jobs online.
While re-vamping the existing application Breanna built up the Wirkn brand and breathed new life into an existing brand strategy. She created custom icons for all job categories and extended them into patterns, backgrounds and design assets.
Working with the marketing team, Breanna built print and digital editorial content for both manager and applicants, advertising the benefits of both sides of the job search. It was important to tap into the needs of both the employer — giving them easy access to qualified applicants, and sell job seekers an easy alternative to the traditional job hunt.
Highlighting Wirkn ’s one click apply solution Breanna created slick content that gained consumer trust and focused in on the new UI, all of which the marketing team was able to take on the road and showcase in both Canada and the US. Breanna was responsible for ad packages that appeared in The Staples Centre, Barclays Centre, Long Island University and Montreal Metropolis Mall as part of a strategy to access large applicant groups within the Wirkn demographic.
As a member of the Visible Media re-brand design team I created a full icon library to accompany the new logo and website. Icons were created using the company's signature colors; orange, white and dark grey. Visible Media wanted to express the uniqueness of the studio as well as the individuality of its employees within the icons.