As the designer at Totem content the main account I worked on was CAA Magazine. I worked with an Art Director as well as the Editorial team to curate editorial plans and story ideas for new issues, then implemented stories to layout.
Using strong knowledge of the CAA style guide I utilized typography, illustration info-graphics, and images to design high quality, reader friendly layouts. I initiated image research and visual direction for featured articles and insider pages as well as implemented client feedback. When needed I created custom editorial illustrations.
During production I assisted in circulating layouts through Art and Editorial to prep all files for the Production team. I also worked closely with the photo re-toucher to ensure quality control on all images.
Updated twice a week, CAA Magazine’s website is a blog-style website where users can find the digital edition of the magazine as well as timely automotive, lifestyle and travel articles. I sourced and sized images for all stories by collaborating with writers, reaching out to travel bureaus and establishments as well as utilizing stock photos.
Acura Precision Magazine is distributed to Acura dealerships in North America. The magazine's content is tailored to Acura general managers, Sales Associates as well as Service and Parts professionals. Copy created by Totem Content in-house Editorial Team.
Custom illustrations made for Ritual.
Concept was created based on Ritual’s brand slogan “Make Friends with Food”. Using a stylized neighborhood map, location pins and different kinds of food were added to convey inclusivity and fun.
Illustrations were applied to company water bottles and notebooks.
In partnership with Manulife, CAA worked to promote benefits that CAA members could take advantage of by building an animated advertorial video to be played at CAA Store front locations.
Graphics created in Adobe Illustrator and animated using Adobe After Effects.
CAA Celebrates Canada 150 was a promotional contest to boost CAA member engagement. Users could upload their photos and pin them to the map on the home page. The winning photo was used on the Winter 2017 cover with credit given to the member inside the book. To support the contest a blog, photo tip video and social posts were created.
Graphics and support material created with Adobe Illustrator, Photoshop and animated using Adobe After Effects.
Marketing and promotional material created for eBay Canada. All material was created while adhering to eBay Canada’s brand voice and style guide. Emails and banners were designed to show viewers new products with a trendy, upbeat and modern feel.
As the in-house designer I was responsible for laying out weekly e-blasts and banner packages promoting featured products and promotions.
UI and UX design created for a mini game with Visible Media Inc. that lives inside of the Disney XD mobile app. The premise of the app is a digital soundboard geared to Disney's main demographic of boys 7 -13.
Users can press the sound buttons to play individual sounds in a library environment or filter the clips by show. One of the app's main interactions gives the user the ability to create a playlist of sounds then send them to friends in various forms. For example a user could send a playlist to a friend in "in-cognito" mode under an alias or activate "Shock Mode" and the list will play randomly over a specific period of time.
The interface is designed to mesh with the existing Disney XD branding, borrowing cut off shapes from the logo and bright colors used throughout their products. Assets from Disney XD TV shows were used to design the show pages and individual buttons. The sounds were sampled from the upcoming episodes from the shows.
Berry Much in Love is a commissioned illustration to appear on a small batch of Great Lakes Brewery beer.
Working with Red Flag Deals founder Derek Szeto, the development team and I designer a re-vamped UI experience for iPhone and Android. The app brought resume building and job application to a new level for job seekers by offering them a one click apply process and the ability to build their resume into their profile.
I created new user interfaces and implemented home page features such as easy to access job categories, a featured jobs carousel as well as an in-house stock photo library which employers were given access to in order to create beautiful, easy to read cover photos.
While re-vamping the existing application I built up the Wirkn marketing assets and breathed new life into an existing brand strategy. I created custom icons for all job categories and extended them into patterns and backgrounds. All of which could be applied to print and digital content for both manager and applicants, advertising the benefits of both sides of the job search.
I was able to create slick content that gained consumer trust and focused in on the new UI, all of which the marketing team was able to take on the road and showcase in both Canada and the US and appeared in The Staples Centre, Barclays Centre and Montreal Metropolis Mall.
As a member of the Visible Media re-brand design team I created a full icon library to accompany the new logo and website. Icons were created using the company's signature colors; orange, white and dark grey. Visible Media wanted to express the uniqueness of the studio as well as the individuality of its employees within the icons.